Market Research

BSR specializes in:

• Advertising Impact Evaluation – A process that assesses how well an advertisement or marketing campaign has achieved its goals. It involves collecting and analyzing data to measure the impact on consumer behavior and attitudes.

• Customer Satisfaction & Retention – The level of contentment a customer feels with a company or service that leads them to continue doing business with that company over time, essentially meaning they are retained as a customer due to their positive experience and satisfaction with the brand.

• Product Penetration – A business concept that measures how many customers have purchased a product compared to the total number of potential customers. It’s a key indicator of a product’s popularity and market acceptance.